Sales Leadership, Sales Enablement & National Account Management · Jacksonville, FL (Remote)

Arielle LeBlanc builds the infrastructure a sales team wins on, then leads the team that runs on it.

Player-coach sales leader and hands-on enablement builder across consumer products, B2B distribution, and enterprise accounts. Started on the floor of a restaurant kitchen selling private dining, ended up building the scorecards, coaching systems, and enablement pilots behind $800M+ books.

Team Building Sales Enablement Coaching Infrastructure Forecasting Discipline Executive Relationships Cross-Functional Program Leadership
$812M
Largest Book Managed
9–11
Direct Reports Led
125%
Peak Quota Attainment
19%
YoY Productivity Gain, 60 Days
Arielle LeBlanc
Track Record

Seven years. Four books. One habit: build the system first.

MAR 2026 – JUL 2026

Regional Sales Manager

Alliance Consumer Group

Owned sales strategy for NEBO, TRUE, and THAW across 3,000+ retail and dealer accounts in the US and Canada. Built the team's enablement infrastructure from scratch: call scorecards, coaching materials, reporting structures, and dashboards that gave the team real visibility for the first time, plus training programs and high-energy contests to keep performance and morale high.

10-person team $1.1M team revenue 3,000+ accounts Built scorecards, dashboards & training from scratch
SEP 2024 – MAR 2026

Inside Area Sales Manager, Multifamily

HD Supply

Inherited a team that hadn't hit attainment in over a year. Rebuilt onboarding and coaching around observable behaviors instead of general feedback. Also played a key role in Sales Enablement's "Next Best Action" pilot, working hands-on to test and refine it within Inside Sales before it expanded across multiple verticals and into the field.

11-person team $36M territory +19% YoY in 60 days Big Deal Award Next Best Action enablement pilot
NOV 2023 – MAY 2024

Area Sales Manager, Commercial

Staples Business Advantage

Ran a $90M commercial book through competitive RFPs and RFQs. Diagnosed a relationship gone cold and rebuilt it into the team's biggest save.

9-person team $200K → $500K+ account save
OCT 2022 – NOV 2023

Director of Key Accounts

Staples Business Advantage

Co-directed 4 Key Account Managers and managed 9 Inside Key Account Managers across Healthcare, Government, Education, and Commercial, including strategic accounts like the State of Louisiana, the State of New York, and Edward Jones. Ran the highest-performing Inside Key Account team of four, company-wide.

$812M book +$19.5M growth 4 verticals at once State of LA, State of NY, Edward Jones
2019 – 2022

Inside Key Account Manager → Senior Account Manager

Staples Business Advantage

Managed a $72M Fortune 500 book, including IKEA, Avis Budget Group, and Campbell Soup. Built a mentorship program for new Key Account Managers on her own initiative, before it was ever asked of her, using call shadowing and Miller Heiman coaching.

125% of quota 84% → 108% attainment
MAY 2018 – JUN 2019

Event Sales Specialist, Todd English's Bluezoo

Walt Disney World Swan and Dolphin

Where it started. Sold and executed private dining from intimate dinners to 350-guest buyouts. Set the property's record for highest single-month private dining revenue.

$97K single-day record 20% of restaurant sales
The Signature Move

The same scorecard I build for my reps, turned on myself.

Self-Assessment: Rep Scorecard Framework

Scored against the same discovery, coaching & forecasting rubric I use to coach my own teams
Quota AttainmentConsistency across 4 organizations
96
Team Coaching & DevelopmentRamp time, mentoring, retention
94
Forecasting DisciplineCRM hygiene, pipeline accuracy
91
Executive Relationship BuildingC-suite & VP-level account retention
93
Cross-Functional CollaborationProduct, marketing, ops alignment
90
// scored honestly, the same way I'd expect a rep to take it. no vanity metrics.
Two Disciplines, One Person

Sales leadership and sales enablement, built by the same hands.

Enablement Build

Call Scorecards & Coaching Materials

Built from scratch at Alliance Consumer Group: scorecards, coaching materials, reporting structures, and dashboards that gave the team real visibility for the first time.

Enablement Build

Onboarding & Induction Programs

Designed the training and ramp structure behind a 19% year-over-year productivity gain in 60 days at HD Supply, and a self-initiated mentorship program at Staples before it was ever requested.

Cross-Functional Pilot

Next Best Action, HD Supply

Hands-on partner to Sales Enablement in testing and refining the Next Best Action pilot within Inside Sales, helping shape a program that expanded across multiple verticals and into the field.

The Work Itself

The actual documents, not a description of them.

Playbook

Independent Account Management Playbook

The full account management playbook for the independent retail channel — how the territory is worked, how accounts are prioritised, and what a rep is accountable for week to week.

View live → Download PDF
Coaching Framework

Sales Call Scorecard

A six-stage call quality rubric — intro, discover, pitch, objections, close, next steps — scored 0–5 so managers grade consistently and reps know what “good” sounds like at each stage.

View live → Download DOCX
Reporting Infrastructure

2026 Team KPI Tracker

A full fiscal-year tracker for a 12-rep team. Goals set once per quarter, activity logged daily, weekly and monthly roll-ups that calculate themselves — so coaching starts from numbers, not memory.

View live → Download XLSX
Call Script

Independent Retail Call Script

The core outbound script for independent retail accounts — the everyday motion the scorecard above is built to measure.

View live → Download PDF
Call Script

New Product Launch Call Script

How a launch gets sold into an existing account without leading on price — positioning, assortment, and the specific ask.

View live → Download PDF
Call Script

Summer Seasonal Bundle Call Script

A seasonal promotional motion built around a fixed window — bundle framing, urgency, and a close tied to specific quantities and dates.

View live → Download PDF
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Range

Verticals and account types I've actually led sales motions in.

B2B Distribution

Healthcare, Government & Education

Managed as three of four verticals inside an $812M book at Staples Business Advantage.

B2B Distribution

Commercial Enterprise

Fourth vertical in the same book, plus a standalone $90M commercial territory.

Consumer Products

Retail & Independent Dealer Channel

NEBO, TRUE & THAW sold into 3,000+ independent retail and dealer accounts, US and Canada.

Property & Facilities

Multifamily Housing

$36M territory across Florida, Georgia, and South Carolina serving property owners and operators.

Fortune 500

Cross-Sector Enterprise

IKEA (retail), Avis Budget Group (travel), Campbell Soup (CPG) — one $72M book, three different worlds.

Hospitality

Events & Private Dining

Where the relationship-first instinct was built: Walt Disney World's Swan and Dolphin resort.

Straight From the People I've Worked With

What managers and mentors have said, in writing.

"Out of the leaders on my team, she is the one whose drive and ambition set her apart almost immediately... that instinct to cross-collaborate is something I don't see often, and it made her one of the more forward-thinking leaders I've worked with."
Josh Stroud
Senior Sales Manager, Multifamily East Inside Sales, HD Supply — direct manager
"She built the call scorecards, coaching materials, reporting structures, and dashboards that gave our team real visibility and consistency for the first time... sharp strategic thinking, genuine creativity when a deal hit a wall, and a calm, steady presence even when the pressure was highest."
Tammy Kiger
Director, Outbound Sales Hybrid, Alliance Consumer Group — former AVP at Staples
"That kind of outcome does not happen without someone who can bridge strategy and execution, and Arielle did exactly that... she leads in a way that makes people want to do their best work, not because they have to, but because they want to match her energy."
Doug Henley
Senior Sales Manager, Inside Sales, HD Supply — mentor and coach
"Arielle is the most influential leader I have had the privilege to work with. ... It is through her leadership that I gained the confidence to lead every customer meeting and project from that point on securing large customers and getting promoted twice over!"
Cassondra Self
Senior Inside Account Executive, Staples
Approach

How I actually run a team.

ON COACHING
"If it's not observable, it's not coachable. I don't coach a rep's attitude, I coach the specific thing they did on that specific call."
ON BUILDING VS. INHERITING
"I've never once inherited a system that already worked. I've built one, every time, in the first 60 days."
ON TRUST
"A struggling account is almost never a pricing problem. It's a trust problem, and trust gets rebuilt through consistency, not a grand gesture."
ON STANDARDS
"If I'm asking my team to hold a standard, I hold it first. A scorecard only earns trust when it applies to me too."